We Won Gold! 🏆 First Time Mum Choice Awards
We won! Our Reflective Pram Stickers have been awarded gold — 1st place in the Best Pushchair & Transport Accessory category at the First Time Mums Choice Awards. These awards are entirely voted for by you, real parents, which makes this award even more special. No judging panel, no marketing budget deciding the outcome — just thousands of first-time mums saying which products actually made a difference to them. So if you've ever bought a pack, left a review, or told another mum about us, this win is yours as much as it's ours. Thank you.
Why we started Twinkle Safe
I started this company because I wanted my pram to be more visible at night, and the solutions out there were either fiddly, temporary, or not designed for prams at all. I'd chosen an expensive, dark green travel system for my new baby that was practically invisible to drivers once the light dropped — no reflective panels, nothing built in. And I was not alone, no other pram I saw had anything to help it stand out at all.
So I made reflective pram stickers that actually do the job. They're made from the same material as traffic cones, which means proper high-visibility safety, applied in minutes, without covering up the pram you chose in the first place. Two products, one mission — nothing is more important than family — and now, officially, the nation's favourite pushchair accessory.
What the mums are saying
"Love these reflective pram stickers to ensure my pram is visible especially on these dark winter days. I'm surprised prams don't have these as standard safety." — Lara ★★★★★
"We purchased these in an attempt to improve visibility at a local pedestrian crossing on a busy road — several cars usually drive past us before someone finally stops. Since putting these stickers on the pram, cars are noticing us and stopping…" — Jessica ★★★★★
"Completely agree that these should be standard — I'd said the same thing a few months back when out on a walk. These are a simple, cheap and necessary option." — Maxine P ★★★★★
Same message, every time: this shouldn't be a nice-to-have, it should be standard.
What this means
New parents finding us for the first time don't just have to take our word for it — thousands of mums got there first.
Wherever and whenever you're walking with a pram in low light — a dim car park, an unlit lane, dusk on the school run, a night out with the pram in tow — being seen by drivers matters. That's the whole job our reflective pram stickers do, and it's the reason this award means so much.
Ready to see what the fuss is about?
Our reflective pram stickers come in two sizes: the Standard Pack, for 4 high-vis stickers for smaller prams and pushchairs, and the XL Pack, for 6 stickers adding maximum high-vis coverage on bigger prams and travel systems. Both go on in seconds and stay put through rain, school runs, and everything in between.